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Shooting Car

Another detail of the shooting location.

 

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ONLY PLAY.. With a jeans attitude!

PLAY around with the feminine details and cool 50’s college look in the new ONLY PLAY spring collection!

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ONLY Sporty Glam

That’s what it’s all about this winter!

Sporty tops, glitter prints, and underplayed details with metallic sheen are key this season.

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TREND STYLES NOVEMBER – FREJA’S WEEKEND

This month ‘We ONLY Party Like Rockstars’ and dress up in these cool, party styles.

Every weekend the ONLY girl shows her true rock n roll attitude hanging out at concerts and partying all night long.

The collection is inspired by the cool Danish model Freja Beha Erichsen and her raw, rock chick attitude. (more…)

The coolest things…

The coolest things for the designers behind ONLY are to see people matching our items and creating the most fashionable and denimized looks.

Yesterday, we stumbled upon a really good example at Lookbook.nu – THE website to check out if you love to see cool looks from people around the world. (more…)

Natural beauty

One of our Belgian prides, model Hannelore Knuts, starred in a video called ‘Natural Beauty’. This is a video made by artistic duo Lernert and Sander. In the video, Hannelore gets a total of 365 layers of make up on! This is an experiment to show how you can change a natural look into a shocking result. You’ll see the make-up dripping off by the end of the video. Not a pleasant face to look at I must say!
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Rolled-up for this summer

As predicted and expected the blogging theme at summertime in this digital forum is all about shorts, dresses and colors. In my holiday daze I follow the stream and make this post a “jeans-shorts” one. The choice came to me rather randomly as so many good things appear since I wasn’t in the mood of finding myself a pair, yet still grasped the ONLY jeans on my way to the dressing room (arms full of clothes, of course). They fitted very well and had a comfortable short-length (not too long so that the large leg part still gets a proper tan, not too short to be looking… well, too revealing I guess.)

What I particularly like about this pair is how it’s pretty simply cut, yet slightly rolled up – I am nuts about rolled up pants these days – both for short pants and long pants, for men and women. It adds a certain effortlessness to an outfit and allows you to combine it with something more elegant like a silky white shirt. On top of that, I’d recommend the shirt to be quite loose, either buy some sizes too big or borrow (/steal!) one from your boyfriend or brother. To finish my outfit I spiced the overall look up with a provocative dark lipstick, but I’ll leave that part up to you.

All images are by Agata Mlynczak.

Now – get back out in the sun!

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Summer

Wow, I love summer. ..

That sunshine on your skin..

Enjoying long nights..

The smell of dry air..

People smiling..

When there are things to do not because you have to..

When love is in the air..

Summer, I love you and I am going to enjoy you..

I wish you all a great summer!

Dress by ONLY

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You want this shade on your pants, not on your skin!

Nowadays, in this weather the first choice of pants perhaps won’t be full length pants, especially not denim. But as always we have an exception. Like these ones. I don’t really know any motivation for not wearing them – even on the hottest days. And if you don’t like the pink color, I’ve seen them in both blue, mint and yellow. It’s your choice, but if you didn’t know this, earlier pink was one of my favorite colors. So of course these lovely jeans will keep me warm on cold summer nights. And protect me from the sun during the days.

If anything, the following is important – to protect your skin from the sun. I can tell you, don’t get burned this year, or any other year! It’s not worth it. I myself have fallen asleep in the sun several times, and know how to match these jeans with my skin color. It’s not a funny thing to do. Of course you will look tanned in the summer, but don’t stay to long in the sun. Be careful, the consequences are not always too much fun. And anyway, you do want this shade on your pants, not on your skin!

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For those crisp summer nights…..

Indeed it is peculiar to be considering sweaters at summer time, however when spending a day outside the house, not knowing when or where it ends, I always bring some sort of cozy sweater. It is lighter than a jacket and adds the chíc French, yet casual touch to both pants, skirts, shorts and dresses. In this outfit, I have paired the loose beige sweater by ONLY with a cute flowery summer dress (also by ONLY). Additionally, when we get around the colder seasons of the year it serves the warm purpose perfectly together with layers of clothes…

What do you usually do to be “fabulously practical” ? (is there even such a fashion move or is it just some sort of oxymoron?)

The photographs are by Agata Mlynczak.

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