Today I’m wearing

Posted on April 5, 2013 by Sara.Winther

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DENIM! – yes it’s denim time. For spring denim on denim is a big trend. I styled this denim on denim outfit with a pair of jeans and a denim jacket in the same colour/wash. Underneeth I chose a denim shirt with flower print which makes the outfit pop and gives it a spring feeling. The jacket also has some bling details which makes it a bit more feminine and cute. If you want this outfit or just some of the cute styles you can get it all online right now at ONLY.com

Buy the jeans here, jacket here and shirt here

Enjoy :-)

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ONLY PLAY

Posted on April 3, 2013 by Sara.Winther

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Who doesn’t want to look like this while working out? Fashionable and sporty at the same time. ONLY PLAY has made this great pink collection which stands out and fits perfectly with the spring trends.

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Easter favourites

Posted on April 2, 2013 by Sara.Winther

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Buy the great american styles from ONLY.com – online now!

This sweatshirt will keep you warm and stylish during easter and all spring. Here in Denmarks it’s still very cold so I know that I’m going to wear this alot.

Buy these amazing jeans with star print to complete the american look. They will fit with all of the other styles, so theres alot of different styling opputunities this these jeans.

I would wear this vest over a white shirt or t-shirt for a cool relased but very fashionable look at work or out and about. If you have nice weather in your country you want use it as a spring jacket.

This shirt is great because it can make a boring outfit look really cool, no matter what you style this with it will look great. I would propably wear it with white jeans and a pair of white sneakers so the shirt really stand out.

 

Hope you all like my eater favourites and styling tip. Have a happy easter!

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Jacqueline de yong online now

Posted on March 26, 2013 by Sara.Winther

The Jacqueline de Yong collection is now online!

Take a look at the lookbook and shop till you drop here at ONLY.com. Enjoy!

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Today I’m wearing

Posted on March 21, 2013 by Sara.Winther

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Top with star here, Milirtary chinos here & Jacket here

Okay, so today I’m wearing this great outfit from ONLY. I chose the military green chinos because they have a loose fit in the waist but they are skinny at the ancle, I think that is a really great fit for every body type. The top is a over-sized tank top with stud details and it gives the outfit a bit of an edge to it. The quilted leather jacket has a tight fit which works good with the two other loose styles. The jacket makes it all work together for a cool and trendy spring outfit. I chose to style it with a pair of simple but detailed heels and a pair of big sunglasses but this outfit can also work with a pair of sneakers to make it a bit more casual. Really quick to go from day to night with this outfit. Enjoy!

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Today I’m wearing

Posted on March 15, 2013 by Sara.Winther

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Prima leggins HERE , Flower ls print sweat HERE, Frida twill jacket HERE

Today I’m wearing a total spring explosion. Leggings and sweater in flower print which I think are really cool as a comfy and casual suit. Over that I’m wearing a hooded spring jacket with neon details which suits the all-over print really well. I styled it with white sneakers, but any kind of sneakers would go really well with this. The all-over look has a cool 90′s feeling to it which is really in trend this season. So grab your all-over printed suit and get out in the sunny weather! :-)

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Denim up for spring

Posted on March 13, 2013 by Sara.Winther

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Here at ONLY we’re loving  denim for spring. Jacket, shirt, jeans & denim on denim. Here are a few of my personal favorites for my spring wardrobe.

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Jacqueline de Yong Competition

Posted on March 7, 2013 by Sara.Winther

Enter the Jacqueline de Yong competition on facebook where you can win a great outfit from ONLY’s new subbrand, we’ll draw a winner on the 15th of March. Good luck!

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JDY SS13 lookbook

Posted on March 6, 2013 by Sara.Winther

You’ve entered the Jacqueline de Yong world, gotten to know the brand manager and designer behind the brand and seen their favourites and now you can see the whole SS13 campaign lookbook.

Enjoy!

Continue reading →

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Jacqueline de Yong – the designers favourites

Posted on March 5, 2013 by Sara.Winther

Meet designer and brand manager behind ONLY’s new subbrand Jacqueline de Yong!

They have chosen their 3 favourites from the new collection each – read below and get to know Jacqueline de Yong.

Brand manager, Helle Stougaard

Continue reading →

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Welcome to the world of Jacqueline de Yong

Posted on March 4, 2013 by Sara.Winther

 Jacqueline de Yong – New sub-brand by ONLY

ONLY launches the new sub-brand Jacqueline de Yong.

Jacqueline de Yong offers a fresh new take on the essential wardrobe for the price-conscious fashionista. With this price conscious collection all women will be able to follow the newest trends in the market. Jacqueline de Yong creates a unique product line for the everyday wardrobe. These essential styles are always characterised by what is going on in the market. We keep updated on the latest trends, colours, patterns etc. in relation to what is happening in the fashion industry.

The Concept

The Jacqueline de Yong concept is basically value for money. We give you the best products at the best price – without compromising the quality.

The girl

The Jacqueline de Yong-girl is confident and dares to mix and match different styles in her wardrobe. She buys a few expensive styles from one brand and adds the cool basics from Jacqueline de Yong. She is dedicated to affordable fashion which gives her the freedom to change her wardrobe frequently.

Jaqueline de yong will be launched in shops this week and online at ONLY.com at the end of March!

Pssssst….. stay tuned for an interview with the brand manager and a designer behind Jacqueline de Yong and see what their favourite styles are.

 

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Today I’m wearing

Posted on February 28, 2013 by Sara.Winther

Leather biker jacket, buy it here. Olivia zip leggins, buy it here, both from ONLY & statement t-shirt by ONLY’s new subbrand Jaqueline de Young, coming out in March! Continue reading →

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Trend report March

Posted on February 22, 2013 by Sara.Winther

DESTROYED DENIM

 It’s only the beginning!

Continue reading →

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@ONLY_official

Posted on February 16, 2013 by Sara.Winther

 
Pitures from ONLY event at FÆNGLSET in Horsens last week.

Jep, finally we’re on instagram! Follow us @ONLY_official or click the button below. Enjoy :-)

Follow @only_official

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ONLY is your Valentine!

Posted on February 14, 2013 by ONLY

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ONLY IMAGE VIDEO SPRING 2013

Posted on February 12, 2013 by Sara.Winther

ONLY presents the new ONLY image pictures and image video, spring 2013.

After two successful shoots with Jessica Hart in respectively Copenhagen and New York, we have now changed locations once again and moved under southern skies in exotic Mexico.

The first two big city-locations proved to be the best for an autumn shoot and supported this urban feeling that we were looking for in the pictures.

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JESSICA HART WITHOUT FILTER

Posted on February 6, 2013 by Sara.Winther

In the sizzling Mexican sun we had the chance to get to know Jessica Hart better. During this talk we learned that this pretty face hides a girl who has a bad habit of swearing and lives life to the fullest. We heard about her best friend, her passion for Rhianna and in the middle of all this it once again became clear how kind, loving and down to earth Jessica Hart is.

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NEWS! ONLY ACCESSORIES

Posted on January 24, 2013 by Sara.Winther

We are proud to present some of our new accessories – these are a few of my favourites.

I love black accessories, as you can see, and stud details never fail. The first two necklaces are really cool statement pieces. They will make your outfit pop. Belts are really in fashion right now, and you can get all sorts of great belts – I really like this one because it is studded, cool and really stands out if you’re wearing a pair of black jeans, which I do a lot. The clutch is amazing for a night out with your friends. I always look for a clutch were I can have my wallet, a bit of makeup and my phone – and in this clutch you can have all of that! The bum bag I would use at work or when going shopping, it fits your wallet, phone, keys and so on, really good for daily use and really trendy!

 

Lill edga necklace acc, buy it here

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Get in shape with ONLY PLAY

Posted on January 16, 2013 by Sara.Winther

Are you ready to get in shape for spring? Why not do it with some fashionable sportswear from ONLY PLAY?

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January/Febuary trend report

Posted on January 10, 2013 by Sara.Winther

Trend spotting!

It’s a new year which means new styles and trends are coming fast. I’ll keep you updated on what you have to own this season, starting with Jan and Feb. These months I’m focusing on short jackets and pastel colours, you’ll need this for spring!

 

Continue reading →

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ONLY favorites by Emily Salomon

Posted on January 6, 2013 by Sara.Winther

The cool Danish fashion blogger, Emily Salomon, from emilysalomon.dk loves ONLY.

Emily is a popular fashion blogger in Denmark. She is passionate about every aspect of fashion and trends and has a gift of writing about these interests. Emily has fallen for ONLY and she has chosen her ONLY favorites from ONLY.com. Continue reading →

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Merry Christmas from ONLY!

Posted on December 24, 2012 by ONLY

The team behind the ONLY blog and online platforms wishes you a very merry Christmas.

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What to wear for Christmas?

Posted on December 19, 2012 by ONLY

“What to wear for Christmas Eve?”

This is a question I ask myself every year. But this year ONLY’s party-wear collection has saved me. Continue reading →

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ONLY Christmas Gifts

Posted on December 15, 2012 by ONLY

 

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The new and improved ONLY blog!

Posted on December 11, 2012 by Sara.Winther

Welcome to the new and improved ONLY blog. Continue reading →

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ONLY and Zenia Jæger

Posted on September 20, 2012 by ONLY

We give you insight into the shooting of the new ONLY Autumn Campaign 2012. This time we bring the detailed interview with Make-up artist Zenia Jæger. She gives her personal view on the ONLY girl and how she is portrayed in the new campaign.

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The new ONLY Campaign – Continued..

Posted on September 17, 2012 by ONLY

Be inspired! Get fabulous tips and advise on fashion, trends, photography and a whole lot more! And not least get to know ONLY better with Amy Troost.

Read the exclusive interview with photographer Amy Troost about working with ONLY on the new ONLY Autumn Campaign.

Continue reading →

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Exclusive interview with Jessica Hart – Part II

Posted on September 12, 2012 by ONLY

Read the second part of the lovely interview with Jessica Hart where she talks about personal style, rolemodels and not least working with ONLY. Continue reading →

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Exclusive interview with ONLY’s new face – Jessica Hart

Posted on September 10, 2012 by ONLY

We talked  to Jessica Hart about her thoughts on working with ONLY, staying in Copenhagen and tried to get know the Australian Top Model better.
Read the interview here..

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The new ONLY girl

Posted on September 7, 2012 by ONLY

This autumn, ONLY usher our indigo blue colour and denim attitude into a new international era with the autumn collection 2012 and top model Jessica Hart as the face of the campaign.

ONLY’s future collections will appeal to a broader target group, with the autumn campaign 2012 as the first step in a new direction towards an international and more mature approach. The collection features a new, modern identity and attractive styles with international class.

Continue reading →

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ONLY Autumn Image Video 2012

Posted on September 5, 2012 by ONLY

We are entering a new month, a new season and it’s time for ONLY to show our fabulous new autumn campaign.

Continue reading →

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Win a trip to Copenhagen!

Posted on August 31, 2012 by ONLY

 

From september 5th to 18th, you can play with Monshowroom.com, http://www.monshowroom.com, and win a week-end to Copenhagen with the 2 trendy  french bloggers Coline, http://www.etpourquoipascoline.fr/, and Punky B, http://www.punky-b.com/!

During this fashion weekend you can visit Copenhagen, enjoy a shooting with a professional photographer, go clubbing and not least go shopping in an ONLY store for 200 € !

Good luck :)

 

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Houndstooth

Posted on July 31, 2012 by ONLY

 

Houndstooth

Worn by stylish women for decades, the classic hound tooth print are truly iconic.

If your print is especially busy, be sure to keep it simple and streamlined for a more flattering style.

For a bold statement, wear the hound tooth print with a contrasting print. Or even a different coloured could create a memorable fashion moment.

Need more inspiration? Visit ONLYs online shop.

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Safety pins

Posted on July 12, 2012 by ONLY

Ready for punk love?

Continue reading →

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ONLY’s NOOS models – Claudia (26), Maja (16)

Posted on July 4, 2012 by ONLY

1) What made you decide to be a model?

C: When I was 14, a photographer stopped me on the street and asked me if I would like to be a model. After that I was referred to an agent. My favourite thing about being a model is that I get to travel a lot.

M: I started modelling when I was only 6 years old. When I was 14, I met a booker in a shopping mall.

 

2) What does fashion mean to you?

C: I love it when fashion gets artistic and imaginative. On my last photo shoot I had to wear black contact lenses and the location was on a cemetery.

M: I would like to say that it’s just my job, but over the years it has also become a big part of my life. That is why fashion means a lot to me. Continue reading →

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Meet stylist Melanie Buchhave

Posted on June 29, 2012 by ONLY

1) What do you love most about being a stylist?

Being a stylist is like playing with ’dolls’. When I was a little girl, I never liked playing with dolls, but now I love it. And I like to travel a lot and meet new people. Continue reading →

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Backstage with photographer Jakob Mark

Posted on June 26, 2012 by ONLY

1) What inspired you to become a Photographer?

I had my own clothing shop while I was a carpenter trainee, so I started taking pictures of the houses that I built. After that I started taking pictures for magazines and started an apprenticeship to become a photographer. Then I got a job as a photographer at a Danish daily newspaper, and got to take fashion pictures. After that I started my own studio. Continue reading →

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The Liberation wins gold at Cannes’ Lions

Posted on June 22, 2012 by ONLY

The ONLY movie ”The Liberation” has so far won 1 Gold Lion and 2 Silver Lions at this year’s Cannes Lions International Festival of Creativity, the most prestigious global marketing award. The Liberation was made in collaboration with the Copenhagen based commercial agency Uncle/Grey.

”OUTSTANDING, NEXT LEVEL AND BEAUTIFUL”

Those were the words of the jury when handing over the Gold Lion in the leading category ‘Retail and E-Commerce’, and exactly that phrase means a lot to Head of Marketing at ONLY, Niklas Sønderskov Andersen: “The Liberation proves that we are a global brand with international leverage and the project sets the stage for how we communicate with our customers:
with open dialogue and strong customer engagement.”

Continue reading →

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